Kaktus Limited
Kaktus Limited is a family business that was founded in 2015 by John M. Kakitahi and Pearl K. Kakitahi. The company has grown several branches, the most prominent of which is an H.R. consultancy firm providing affordable consulting for startups — the site needed to represent that whole family of branches under one clear structure.
Several distinct branches were competing for the same front door. Without a clear structure, visitors could not tell what the company actually did or which part of it they needed.
Gave the whole family of branches one clear structure, with an architecture open-ended enough that different kinds of visitor can follow their own thread rather than being funnelled down a single path.
The managing director singled out exactly that quality — a site open-ended enough to let different people explore as far as their curiosity takes them, with something there for each of them.
I really appreciate the way it feels very open-ended, letting different kinds of people explore as much as they feel curious, with a little something for everyone. It's honestly genius, I'm grateful for this collaboration.